This is a wonderful story about a brewer that turned a conflict into a huge PR opportunity.
The story was reported recently on NPR and is worth reading. Basically this small brewer named a beer after a popular Starbucks drink, thinking the coffee giant would never find out or care — there really isn’t much chance someone would confuse a pint of beer with a coffee drink, but Starbucks didn’t see it that way.
Instead of ‘lawyering up’ and putting himself out of business, this clever small business owner used it as an opportunity. The attached story is long, but it is well worth the time to read it. It is funny, but also a good reminder about thinking outside the box and taking an unconventional approach to problem solving.
Read the full story by clicking here.
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